September 28, 2023
Excerpt: Laurence Beaudoin-Masse Skewers Influencer & Wellness Culture in Her Brilliant YA Sequel
Laurence Beaudoin-Masse's debut novel, Suck it In and Smile was published to wide acclaim in 2022. Exploring our social media-influenced obsession with perfection and appearance, the young adult novel ...
March 14, 2023
6 Social Media Tips for Authors
I get it. You’ve written, rewritten, and edited your book, and now you have to go out and promote it? Isn’t that someone else’s job? Marketing and publicity teams have all sorts of connections and ...
November 23, 2021
Book Therapy: Good Burdens
“You may feel like you’re behind the rest of the world because you haven’t accomplished your to-do list or gotten to inbox zero or have your side hustle rocking like your neighbour next door. (Newsflash, ...
October 21, 2020
How to Engage Online
Online engagement is a reality of the modern writer’s life. It’s rare now for an author to create a story in solitude, and then remain there once their book is out in the world. Digital media now ...
July 23, 2019
Why I Don’t Announce My Social Media Breaks
Over the past couple of years, I’ve watched several writers announce that they’re taking a break from social media. Sometimes they edit their profile so that their status, “on hiatus,” is added ...
August 21, 2018
THREAD! The Role of the Twitter Essay in CanLit
When most people think of Twitter, they think of the short and pithy 280-character messages that the platform is best known for. But perhaps the most interesting content on the social network is shared ...
June 15, 2016
Social Media Magic, with Neil Wadhwa
I met Neil Wadhwa, who is digital marketing manager for House of Anansi Press & Groundwood Books, when my book was written, edited and it was time to release it out into the wild. Scary times for ...